Vinstant algorithms analyze lots of variables to increase the efficiency of ad creatives. Optimization based on CR and CTR.
CTR growth by 70% in two weeks:
One of the major online marketplaces conducted a massive advertising campaign of product lines: “Bags and suitcases”, “Sun creams”, “Goods for sport and tourism”.
From 4 to 6 ads were made for each product line. One of the main features of these ad creatives was build-in animations: each element of the ad had a set of possible animations. Vinstant AI chose certain animation for each impression.
Ads and elements variation provided the algorithm with the useful data. At the beginning of the campaign the average CTR was 0.08%. In next two weeks it reached 0.14%.
For certain ads the daily average CTR was as high as 1%.